Edited by Antonella Ciancio, Reuters
MILAN – Fashion designers at the
Milan menswear week opted for untied shirts, raffia hats and crocodile espadrilles for next summer to lighten up the wardrobes of men who dress to impress. Milan’s holiday-themed collections brought a whiff of fresh air into the
fashion industry, which is undergoing an intense round of consolidation and bourse listings. Luxury groups Prada and
Salvatore Ferragamo are aiming to raise as much as $2.67 billion in their initial public share offerings, or
IPOs, this month. “It’s fantastic to see all these projects that are warming up the market. Investors’ interest shows that the fashion industry is growing,” Gianluca Brozzetti, Chief Executive of
Italian fashion house
Roberto Cavalli, told Reuters. Trendsetter designer
Miuccia Prada, back from a fashion show in Hong Kong for IPO investors, delivered in Milan a carefree collection inspired by golf courses, with ironic shirts in cartoon and floral prints playing with tailored suits. The fashion industry, a key contributor to
Italy’s economy, is expected to generate 65 billion euros ($93 billion US) this year, according to Italy’s Chamber of Fashion, up 7% from 2010. At Ferragamo, designer Massimiliano Giornetti brought guests to the
French Riviera for his laidback collection, with models in raffia panama hats and close-fitting suits in creamy colours. A scent of the Riviera also reached
Ermenegildo Zegna, featuring crinkled silk jackets in muted bleached colours. ...
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