Seven key steps to making a fashion business successful with today's Market.

©ourtesy of theGuardian 

Stella McCartney is the perfect role model for young fashion entrepreneurs, says a report by the British Fashion Council

 

 A model with a Stella McCartney creation at last year's Paris fashion week. Photograph: WireImage

 Young British designers should emulate Silicon Valley and Stella McCartney and view the launch of a fashion brand as an entrepreneurial venture – not solely a creative endeavour – according to a report published today by The British Fashion Council. Titled Commercialising Creativity – Creating a Model for Success for British Fashion Designers, the paper claims that there is a dearth of guidance available to fashion designers starting their own businesses, an anomaly in an industry that employs almost 800,000 people and makes £26bn annually.

"Our ambition is that future generations of designers will understand how to create a business plan and source investment in the same way the tech industry does," said BFC CEO Caroline Rush. Rush added that the findings would help young designers "evaluate the kind of business they want to be and the questions they should be addressing from the start."

Fashion graduate Rebecca Torres part of London Fashion Week

©ourtesy of  glasgow.stv.tv & Jenny Cleeton

Jenny Cleeton has spoken to the designer, from Glasgow Clyde, who was recently named by Vogue as ‘the one to watch’ at the event.

 

Backed by House of Fraser, Glasgow Clyde fashion graduate, Rebecca Torres is looking to the future for her next big event during London Fashion Week. 

 

After studying at Glasgow Clyde College, Rebecca Torres has shot to success after being named by Vogue as “the one to watch” after Asos bought her entire collection in 2011, “They asked if they could show it [the collection] to Asos,” Torres comments after receiving a call from an old university associate, “The next thing I knew Asos wanted to buy my entire collection.” Torres was put on the website as her own person rather than by Asos which meant she started receiving calls frequently which is what prompted her to make her own website with the help of her brother.