Valentino: Florence Not Milan

VALENTINO will unveil its autumn – winter 2012-13 menswear collection for the first time at the Pitti Uomo show in Florence on January 11 – where the brand’s designers will be the event’s special guests. “We are very happy that Maria Grazia Chiuri and Pierpaolo Piccioli, the Valentino creative directors, accepted our invitation,” Raffelle Napoleone, ceo of Pitti Immagine, said. “Their work combines a dynamic, contemporary spirit with the sartorial savoir-faire of a house that wrote a huge chapter in the history of fashion. Their visionary yet pragmatic approach combines tradition and innovation without interruptions: this is a feature that Pitti Immagine has always admired and looked for in fashion designers. The brand used to unveil its collection during Menswear Fashion Week in Milan, and more recently via a presentation in Paris, but this will be the label’s first catwalk show since spring/summer 2008 when it was still designed by Valentino himself. “We have been following their work since the first shows in Paris. In a very short time they have developed a secure, poetic and precise style. And now the time has come to offer them the Pitti stage to present the new vision of the Valentino Man with a dedicated fashion show”. “By so prominently featuring one of the icons of Made in Italy, Pitti Uomo continues its support for contemporary Italian fashions,” a statement for the event added. – - more