The roller-coaster history of one of fashion’s most iconic brands.
Gucci creative director Frida Giannini attends the Gucci Museum opening in Florence, Italy Jacopo Raule/Getty Images for Gucci. This piece is reprinted from Departures. I catch my first glimpse of Frida Giannini Gucci’s creative director, at the Venice International Film Festival,
where she attendrd screening of Madonna’s new film, W.E. Giannini is
wearing a one-shouldered black dress, her deep tan contrasting with her
perfectly blown-out blonde hair. She is not, however, the most bronzed
designer at the Palazzo del Cinema, or the most meticulously coiffed.
That honor belongs to Valentino, who is two seats—and several
worlds—away from Giannini, who cites among her eclectic muses both Jackie Kennedy
and Iggy Pop. Keeping his back to the Gucci contingent, Valentino
spends the next 15 minutes whispering to his longtime partner, Giancarlo Giammetti.
It’s fun to imagine what he might be saying. Valentino dressed Jackie
when she mourned JFK and, later, when she wed Aristotle Onassis. He knew
and loved Jackie, whereas Gucci’s “Jackie” has two fringed tassels and
comes in exotic skin. The Jackie is a bag, but not just any bag…. read more
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