Bottega Veneta
may not rank highly in the minds of animal lovers, seeing that their
spring 2012 collection alone featured glazed crocodile, grommet-covered
ostrich, and lizard skin accessories. But their standing with
tree-huggers just went up. The luxury brand’s Milan headquarters was recently awarded a “Carbon Neutral
2010” certification. It’s apparently just the beginning for Bottega
though. The brand is planning to reduce greenhouse gas emissions during
their fashion week and sales campaigns—times of the year when pollution
spikes, according to the brand. No surprise, considering the amount of
power, energy, and air travel that goes into producing a single show.
Luckily they’re already moving in the right direction by using carbon credits to offset additional impact. Bottega isn’t the first luxury label to go green, though. Stand-out predecessors include Stella McCartney and Vivienne Westwood who takes part in the International Trade Centre’s ethical fashion program. Maria Cornejo‘s
also on board—she used fabric made of recycled cassette tapes in her
pre-fall collection. All in all, this is certainly a spring trend that
we can get behind. – – follow more on BottegaRelated articles
- Bottega Veneta (preppybaba.com)
- Bottega Veneta Spring 2012 (fabsugar.com)
- Milan Fashion Week Spring Summer 2012 report: Bottega Veneta (graziadaily.co.uk)
