Burberry Leads Other Fashion Brands On Facebook

Facebook suits fashionmarketing, especially for Burberry. That’s from a study of 49 fashion brands by L2. The think tank found that all but one had a presence on Facebook as of September 2011, up from 86 percent in September 2010, and 79 percent in September 2009. Among other findings in the L2 study, a total of 73 percent of the brands offered direct links to their Facebook brand pages from their websites The L2 Digital IQ Index: Fashion study examined the brands’ effectiveness by studying their websites, digital marketing efforts, social media marketing, and mobile presence. The overall top 10:  – - follow this Review